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Learning from Feedback Frames: An Innovative Decision Making Tool

Feedback+Frames+logoLong time NCDD member Jason Diceman is introducing an accessible new tool for public engagement this summer called Feedback Frames. His project is a great example of the innovation and creativity inherent in our network, and we thought the strategies he’s using to leverage social media, crowdfunding, and crowdspeaking platforms would be useful one for other NCDDers to learn from.

The love child of a polling station and a game of Connect Four, Feedback Frames offers a fun and flexible way to gather input from participants at large or small group events. Featuring private voting, built-in validation, flexible data-gathering, and quick visual results, this highly adaptable tool offers an elegant solution to group think and the bandwagon effect that can adversely affect any deliberation program.

Creator of Idea Rating Sheets, originally called Dotmocracy (featured at NCDD2006), Jason serves as Senior Public Consultation Coordinator for the City of Toronto. He has led public consultations for some of the City’s most controversial and high profile infrastructure studies, including downtown separated bike lane installations, the redesign of Front Street at Union Station, new roads and bridges in Liberty Village, contentious multi-use trails, and the Gardiner Expressway financing.

Jason is about to launch an Indiegogo campaign to support the manufacture of Feedback Frames, and he’s tapping into every modern tool and technique he can find to get the word out.  Having started with more traditional media (check out his humorous Prototype Video below), Jason has now turned to Thunderclap to make sure he can get his crowdfunding endeavor off on the right foot.

thunderclapThunderclap is especially useful for smaller programs which can’t effectively encourage the critical mass needed to benefit from the power of Twitter, or Facebook, or even the likes of Tumblr. Thunderclap is very much the “Kickstarter” of social media, but instead of pledging money a supporter pledges their social connections. When a project successfully hits its goal, Thunderclap will “blast out a timed Twitter, Facebook, or Tumblr post from all your supporters, creating a wave of attention.” Referred to as “Crowdspeaking” platforms, Thunderclap and its competitor, the more economical Headtalker, have been around a while and provide interesting companion services to crowdfunding projects. Both are interesting strategies that may be useful for helping NCDDers launch or promote their projects.

And Jason is facing the same problem all limited-budget social entrepreneurs face: how do you get the word out and make your great idea a reality without a second mortgage and an exclusive diet of ramen noodles? Of course, Jason could use all the “likes” and “upvotes” NCDDers can give him, so visit his project on Thunderclap at www.thunderclap.it/projects/39641-feedback-frames-are-coming if you’re interested in showing your support.

But even if you don’t support it, we encourage our members to take note of Jason’s strategy for getting this D&D project out there into the public eye. We think there are some good lessons from this kind of effort that can apply to all of our members.

Learn much more about Feedback Frames at www.feedbackframes.com.

Andy Fluke
Andy Fluke is the co-founder of NCDD and currently provides creative support to many of NCDD's publications and events. He also works with a handful of other NCDD members on a variety of projects as consultant and designer. More about his work can be found at www.andyfluke.com.

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  1. Thanks again for this endorsement, Andy. The IndieGoGo campaign is now live. NCDD folks can now order their set at https://igg.me/at/feedbackframes Early bird discounts are limited. Let me know what you think!

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