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Mobilizing youth via the Internet

The 2004 National Youth survey provides the latest polling data on Americans between the ages of 15-25, including the issues they care about, their levels of trust and volunteering, and their attitudes toward government. The survey also reveals that while the Internet does not currently pull many otherwise disengaged youth into politics, it does seem to hold some promise for mobilizing partisan, ideological, and engaged young people. In particular, the most effective online campaign techniques were online chat rooms, e-mails on issues, “blogs” geared to youth, and candidate events like those organized by Meetup.org.

The survey was sponsored by CIRCLE (The Center for Information & Research on Civic Learning & Engagement) and the Center for Democracy and Citizenship at The Council for Excellence in Government. Go to www.civicyouth.org/research/products/national_youth_survey2004.htm to learn more.

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Sandy Heierbacher
Sandy Heierbacher is the Founding Director of the National Coalition for Dialogue & Deliberation (NCDD). Sandy has an M.A. in International Management from SIT Graduate Institute, and also serves as a Research Deputy for the Kettering Foundation. Click here for a list of articles and resources authored by Sandy.

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