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Mobilizing youth via the Internet

The 2004 National Youth survey provides the latest polling data on Americans between the ages of 15-25, including the issues they care about, their levels of trust and volunteering, and their attitudes toward government. The survey also reveals that while the Internet does not currently pull many otherwise disengaged youth into politics, it does seem to hold some promise for mobilizing partisan, ideological, and engaged young people. In particular, the most effective online campaign techniques were online chat rooms, e-mails on issues, “blogs” geared to youth, and candidate events like those organized by Meetup.org.

The survey was sponsored by CIRCLE (The Center for Information & Research on Civic Learning & Engagement) and the Center for Democracy and Citizenship at The Council for Excellence in Government. Go to www.civicyouth.org/research/products/national_youth_survey2004.htm to learn more.

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Sandy Heierbacher
Sandy Heierbacher co-founded the National Coalition for Dialogue & Deliberation (NCDD) with Andy Fluke in 2002, with the 60 volunteers and 50 organizations who worked together to plan NCDD’s first national conference. She served as NCDD's Executive Director between 2002 and 2018. Click here for a list of articles and resources authored by Sandy.

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