Working the Network: A Manager’s Guide for Using Twitter in Government
This 2012 guide from IBM Center for the Business of Government, on the benefits – and risks – of hosting a government Twitter feed, was written by Ines Mergel.
Like many technological tools, Twitter does not come with an instruction manual. To help both government executives who must decide whether Twitter is a useful tool for their organizations and frontline managers who will create and administer the Twitter account, Ines Mergel has written this guide, detailing the benefits – and risks – of hosting a Twitter feed, as well as the specifics on how to maintain a Twitter feed to achieve optimum results.
In addition to the information about Twitter itself, this guide presents material about the expanding ecosystem that is growing up around Twitter. Applications like Klout, TweetDeck, HootSuite, and Instagram add new kinds of functionality and make Twitter feeds more valuable both to government and to citizens who subscribe to their feeds.