Learning from Salt Lake’s Digital Engagement Challenges
This interesting post on challenges to local digital engagement efforts from the Gov 2.0 Watch blog by our partners at the Davenport Institute. You can find the original post here.
Last Month on PublicCeo, Marine Siohan described lessons she learned as part of a PlaceMatters team evaluating Salt Lake City’s digital engagement efforts:
At the forefront of this trend is the City of Salt Lake City, which already implemented a wide range of digital engagement tools, including websites, Open City Hall, blogs, SpeakOutSLC, social media, and Textizen. Like many cities using these types of tools, Salt Lake has faced some challenges. Because so many people can participate online, the amount of input can quickly become overwhelming and difficult to analyze. Further, the City wasn’t sure how to evaluate the effectiveness of the tools it was using, especially compared to other outreach methods.
You can read about their findings and suggestions here.
