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Tips for Online Engagement with Millennials

We encourage our online engagement practitioners to check out this post from NCDD member organization the Davenport Institute. It offers tips for encouraging your stakeholders, especially younger people, to participate in your efforts online, which may make sense during busy times like the holidays. You can read the post below or or find the original version here.

Tip: 5 Ways To Promote Online Engagement

The Davenport InstituteDo you need help increasing your online engagement efforts? In a recent article published on informz.com, Senior Digital Marketing Strategist at Informz, Vivian Swertinski shares with readers 5 Ways to Promote Online Community Engagement. In her article she points out:

It’s been reported that 74% of millennials feel technology helps them stay connected to the people in their social network, at work, and at home. It’s not surprising that audiences that grew up with technology often prefer to interact with colleagues and peers through online channels. These preferences are not likely to change, in fact, millennials will purposefully seek out organizations that make it easy to engage through digital channels.

As a result, she recommends (1) promote online community and networking opportunities at the time of recruitment, (2) welcoming new members to the community should be a part of the onboarding campaign, (3) promote popular topics and encourage audience members to join the conversation, (4) recognize individual community contributors, and (5) incorporate online community in the member renewal campaign as appropriate.

To read more, including access to online engagement resources click here.

You can find the original version of this Davenport Institute post at http://gov20watch.pepperdine.edu/2016/10/tip-5-ways-promote-online-engagement.

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Roshan Bliss
An inclusiveness trainer and group process facilitator, Roshan Bliss serves as NCDD's Youth Engagement Coordinator and Blog Curator. Combining his belief that decisions are better when everyone is involved with his passion for empowering young people, his work focuses on increasing the involvement of youth and students in public conversations.

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