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Think it Through: What it takes to design & fund an effective communications strategy

The digital media environment brings new potential for partnerships and collaborations, inviting qualitatively different relationships between organisations and their constituencies, members and donors. Non-profit leaders need credible, succinct information to meet the challenges of the digital age. The Benton Foundation capacity building project documented best practices and lessons learned by non-profits about the impact, successes, failures and struggles in using the strategic communications toolkit. This toolkit catalogues valuable lessons on what it takes to design and fund an effective communications technology strategy, including planning, audience development, message shaping, evaluation and funding.

The Benton Foundation

Resource Link: www.benton.org/publibrary/toolkits/thinkthru.html

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