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Annenberg Public Policy Center of the University of Pennsylvania

The Annenberg Public Policy Center has been the premier communication policy center in the country since its founding in 1993. By conducting and releasing research, staging conferences and hosting policy discussions, its scholars have addressed the role of communication in politics, adolescent behavior, child development, health care, civics and mental health, among other important arenas. The Center's researchers have drafted materials that helped policy-makers, journalists, scholars, constituent groups and the general public better understand the role that media play in their lives and the life of the nation. The Policy Center maintains offices in Philadelphia and Washington D.C.

APPC's work has informed the policy debates around campaign finance, children's television, internet privacy, tobacco advertising and the tone of discourse in Washington. Scholars at the Policy Center have offered guidance to journalists covering difficult stories, including terrorist threats, suicide and mental health. The Center's discussions of key public policy issues have brought together industry representatives, advocates, government officials and the scholarly community. Its research has examined what messages work best to reduce the spread of HIV and drug use, how to improve candidate discourse and specific strategies for parents to use to monitor their children's media exposure. APPC has developed materials to help educators and schools do a better job of teaching youth about civic responsibility, democracy and the Constitution.

Center History

When the Annenberg Public Policy Center (APPC) was established in 1993, its founders, Ambassadors Walter and Leonore Annenberg, sought to increase the impact of the scholarship produced at Penn's Annenberg School for Communication, the Policy Center's home. It was their hope that the APPC would apply its knowledge about communication to improve the well-being of those in the U.S. and throughout the globe. In the subsequent years, APPC research has been put to use in studies of adolescent health, HIV and AIDS, media content analysis and political civility.

Funding for APPC comes through an endowment established by the Annenberg Foundation, as well as the generous support of federal agencies and foundations.

APPC projects are overseen by a staff of 54 people.

Political Communication – one of APPC's five research areas

Since 1993 the Annenberg Public Policy Center has studied Americans' political knowledge, discourse, media use and opinions about candidates and issues. Among our projects is the National Annenberg Election Survey (NAES).

FactCheck.org researches the veracity of claims made by political candidates. The Annenberg Classroom offers an array of resources for educators. Student Voices is a nationwide civic engagement initiative that encourages young people to become politically involved. The Institutions of American Democracy project examines the challenges facing the three branches of government, the press and the public schools and disseminates its findings to scholars and the public.

Justice Talking is an award-winning NPR program that explores issues of law and American life. Its Justice Learning web site teaches students about reasoned debate and the values of a democratic society. The Institute for the Study of Citizens and Politics (ISCAP) is home to a variety of interdisciplinary research programs in the social sciences and communication.

Resource Link: www.annenbergpublicpolicycenter.org


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