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USC Annenberg School for Communication

The Annenberg School for Communication at the University of Southern California was founded in 1971 with generous support from Ambassador Walter H. Annenberg. Its strategic location in Los Angeles at USC enables it to foster dynamic synergies and multidisciplinary approaches to the study of communication and journalism through unparalleled access to the nation’s and the world’s entertainment, media and technology industries. In 1994, two of USC’s related academic departments – Communication Arts & Sciences and Journalism – merged with the Annenberg School, creating two distinct academic units within USC Annenberg: the School of Communication and the School of Journalism.

While the faculty and research programs were expanded and strengthened as a result of the merger, Ambassador Annenberg’s mission statement remains the central focus of the School:

– Every human advancement or reversal can be understood through communication.
– The right to free communication carries with it the responsibility to respect the dignity of others, and this must be recognized as irreversible.
– Educating students to communicate this message effectively and to be of service to all people is the enduring mission of this school.

Today, with more than 70 full-time faculty members, more than 1,900 undergraduate and graduate students, and dozens of research and public interest projects and programs, including the Norman Lear Center and the Knight New Media Center, USC Annenberg has become a center for discussion among scholars and professionals in journalism, communication, public policy, media, and education.

Multidisciplinary and international in scope, focused and practical in application, USC Annenberg scholars, both students and faculty, are defining these fields for the 21st century and beyond.

Annenberg School for Communication’s Center on Communication Leadership

Rapidly evolving technology. A challenging economic environment. An unprecedented expansion of sources for information with instantaneous delivery. These issues and their impact on our society, our culture and our international competitiveness call for cutting edge research and new programs to assist communication leaders understand and prepare their organizations to meet these challenges.

Based at the USC Annenberg School for Communication, the Center on Communication Leadership was established in 2006 with support from the Annenberg Foundation.

Directed by Geoffrey Cowan, dean of the USC Annenberg School, the Center on Communication Leadership conducts research and organizes programs focusing how what the renowned scholar Manuel Castells calls our “Information Society” can be understood and used as a force for public good.

In June 2007, the Center on Communication Leadership presented an innovative gathering called Ceasefire! Bridging the Political Divide, which served as a forum for exploring ways to improve political dialogue and decision making at all levels. New York Mayor Mike Bloomberg and Los Angeles Mayor Antonio Villaraigosa convened leaders at Ceasefire! from government, media, business, labor, philanthropy, religion and the non-profit sector to explore ways to improve political dialogue and decisionmaking at all levels of government. Learn more at www.bridgingthepoliticaldivide.org.

Resource Link: www.annenberg.usc.edu/

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