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Incorporating Facebook Into Online Engagement: A Practical Guide

Australia-based Bang the Table, offers a 14-page guide on how Facebook can best be used as part of a community engagement strategy. With tips on common questions like “pages vs. groups” and “anonymity vs. transparency,” this is a great guide for those new to using social media for engagement. Check out the 11 tips on page 13 for tips like:

Use appropriate language and tone. Remember Facebook is a social network and people go there to be social. Reflect this in the type of language you use.

Resource Link: http://bangthetable.com/freebies/facebookpracticeguide/

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